Tuesday, 14 February 2012

Creative Destruction Phenomenon In Boutique Hotels Business


For the hospitality and tourisms industry the biggest challenge is their phenomenon to change and so is adequately true with Boutique hotels. This what Creative Destruction as emphasized by Joseph Schumpeter in context to capitalism is very well applied to the Boutique hotels too as well for other industries. Creative Destruction implies destruction of the old and adoption of the new.
 People’s thirst for new and sundry is the main motive behind them for moving to new place and if they find everything same, they are sure to whisk away.  This aptitude and nature of tourists are always making hotel owners to gear themselves to add freshness and newness in their hotels. Now the whole concept of what was known as Boutique is becoming a trendy and unique as now more rooms are being added and services more modernized.
Hospitality industry is itself a part of Capitalism which is in itself core temperament of economic change and can never remain static. This change brings about quasi changes in all the economic and political actions too including but not limited to new production of goods and services, methods of production and transportation and new forms of industrial organization. All these changes have overall impact on the social activities notwithstanding hospitality industry.
This implies that continuous creation of creative destruction is what the demand of the hospitality industry and so with the hotels owners’ dreams too to beat their competitors.

Friday, 3 February 2012

Boutique Hotels Having their Day

As Friday evening dawned on December 26, 2011, hurried looking bartenders could be seen serving their customer with their piled three-deep at their bar. It was the night for property investors who had been lining up not for their mojitos or pound glasses of Laurent Perrier but to invest in the luxury hotels that could offer them the prices they could not believe even during economic slowdown.
This is an endowment with which the hotels are empowered and the same is true for the Boutique hotels. Their newly developed themes and archives of providing splendor drive their returns and values even if there is an extreme economic down turn.

As earlier envisaged Boutique hotels were not placed in the same category as traditionally conceptualized luxury hotels but now the same are themselves equally luxurious. They require maximum quantum of investment and so not advised for small investors to put their revenue in hotels. But it is also true that the owners enjoy the greatest degree of freedom in getting their hotel designed, as the main concept and unique selling proposition of the hotel is their design.
And now when the Olympics are just a knock away, they are garnering all their potentialities to provide unique and exceptional services to their hosts. Olympics have also become a great scope for these owners to beat other conventional hotels; after all it is about profiting in extremely tough and competitive hospitality industry. The Olympic fever will sure prove as a trophy to be earned for the hotel owners who have atleast shown their talent and creativity to win maximum tourists into its hospitality vintage.

Monday, 23 January 2012

Boutique Hotels Are Life Line Of Tourism London


When it comes to Boutique hotels, one thing that comes in our mind is the traditional style, less number of rooms but commendable services. But this word has more to it as the hotels that come under its category have opened new ways in the hospitality industry with services par excellence and all modern facilities. But where the differentiation comes between the other hotels and these destined places of tourists delight? The answer to it is simply its distinct look, services that goes beyond the conventional hotels and trendy and thematic style. 
These hotels are heavenly destined for both tourists and locals and with the room decorated with artifacts with exquisite look and gourmet cuisine it really gives exotically different experience to its users.  There are numerous of Boutique hotels in London ranging from exotically cheap to most costly depending on their designs and facilities they are offering providing you with grandiose stay.
London Boutique hotels are considered as paradise for both the locals and tourists. With their thematic inner and out d├ęcor, they appear like a traditional touch with the bond of modernity of course. They also have beautifully carved artifacts to have your room decorated with of course exquisite look and world gourmet cuisine. The best part of these hotels is the fact that they provide 24 hours service.

 These hotels are life line for the London tourism industry as millions of tourists who travel to London each year whether for site seeing, or business or just for fun loves to stay in these hotels.  

Sunday, 13 November 2011

Popularizing Boutique Hotels


In the vista of tourism London, the boutique hotels occupy their own special place. For the tourists delight and relaxation, these hotels have envisaged themselves as the most hospitable and unique than any other hotels.

As expectations of the travelers are more than comfort, hotels termed as ‘boutique’ present many surprises for them. They want to stay where they enjoy and feel different and endowed with social antics. Now the trend is those people who don’t put on in boutique hotels are often considered as unhip and unfashionable.

Many tourists prefer to stay in these hotels because of the trend and fashion and not just because of the facilities they provide? This is the reason these hotels are presented by the marketers just like any other good hotel. However, marketing of these hotels is very difficult as there can be many financial constraints in the same, and so the best option lies in word-of-mouth strategy and conveying messages. This can be done through story development strategy which can be related to the history behind the creation of hotel or also the thematic elements inscribed in the same. The story should be forecasted through the direct sales or mail and even through group marketing and public relations.

While projecting the boutique hotels, owners do not need to pay any franchise if they want to be a part of large chain, and can very well retail their magnetism without any costly amenities but in the most stylish and simplest way. Even with this simple manner, tourists can get all the facilities and enjoyment in the rooms of these hotels.

The concept ‘boutique’ was originated in 1980, with the opening of The Blakes Hotel in South Kensington, London (designed by celebrity stylist Anouska Hempel) and The Bedford in Union Square, San Francisco. Since then there has been no looking back for these hotels as now there are boutique hotels in every nook and corner of the city London.